Welcome to Farm and General Insurance 

Roger Morgan, Head of Rural for Farm and General Insurance, explains that with over 70 years combined experience in farming and horticultural insurance, we are one of the most influential independent insurance brokers covering Central and Southern England.

At Farm & General Insurance, we know how important it is to have peace of mind when it comes to insuring your personal and business property. That's why we are proud to make it our business to know you and fully understand your needs.

Whether you run a farming business, garden centre, nursery or dealership, you can be sure your insurance policy will be designed around you, for you.

With access to a wide range of specialist insurers, including access to our own bespoke policies, F&G provide independent insurance advice with competitive premiums and a prompt and efficient claims service.....and that's only our starting point!

Commercial Farm Insurance

Farm & General are agricultural insurance specialists and expert farming insurance brokers, offering insurance solutions for traditional and modern farms and growers. 

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Agricultural Vehicle Insurance 

Receive an instant quote for agricultural vehicle insurance with Farm & General. Our farm insurance specialists provide comprehensive cover for a variety of agricultural machinery. 

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Environmental Liability Insurance 

We've teamed up with a major global insurer, to bring you a comprehensive Environmental Liability policy, available for farmers, growers and small to medium sized enterprises. 

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Smallholding & Small Farm Insurance 

Our exclusive Smallholder and Small Farms policy goes beyond the conventional and is underwritten by two award-winning global insurers. Get instant online cover from Farm and General. 

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Read Our Blog

The Changing Landscape of Insuring for Diversification

To navigate the changing landscape of diversification, it's essential to work closely with an experienced insurance broker.

Environmental Accidents are a Threat to Small Businesses

Environmental accidents can occur to businesses of all sizes, from small family-owned enterprises to multinational corporations.

Diversification on Farms: Check Your Insurance First

While diversifying your farm can yield bountiful rewards, neglecting insurance can turn a promising venture into a financial disaster.

The Evolving Landscape of Farm Vehicle Insurance

Protect your farm's livelihood with comprehensive vehicle insurance. Learn about common pitfalls, insurance changes, and essential tips for farmers. Discover how to safeguard your equipment and secure