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Welcome to Farm & General Insurance 

Farm & General is one of the most influential independent insurance brokers covering Central and Southern England.

We know how important it is to have peace of mind when it comes to insuring your personal and business property. That's why we are proud to make it our business to know you and fully understand your needs.

Whether you run a farming business, garden centre, nursery or dealership, you can be sure your insurance policy will be designed around you, for you.

With access to a wide range of specialist insurers, including access to our own bespoke policies, we provide independent insurance advice with competitive premiums and a prompt and efficient claims service... and that's only our starting point!

Commercial Farm Insurance

Farm & General are agricultural insurance specialists and expert farming insurance brokers, offering insurance solutions for traditional and modern farms and growers. 

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Agricultural Vehicle Insurance 

Receive an instant quote for agricultural vehicle insurance with Farm & General. Our farm insurance specialists provide comprehensive cover for a variety of agricultural machinery. 

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Smallholding & Small Farm Insurance 

Our exclusive Smallholder and Small Farms policy goes beyond the conventional and is underwritten by two award-winning global insurers. Get instant online cover from Farm & General. 

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Read Our Blog

Managing Arable Margins: Insurance and Strategy in 2026

A practical look at arable farming in 2026, from tight margins and SFI changes to machinery risk and rural theft and how farms can stay protected.

Protecting Fuel, Fertiliser and Vehicles from the Global Threat

Explore how global conflict impacts fuel, fertiliser and vehicle security. Get expert insurance advice today.

The Sustainable Farming Incentive (SFI) in 2026

With the 2026 SFI now in place, the focus has shifted from flexibility to getting your numbers right from the start. Payment caps, fixed application windows and tighter rotational rules mean there’s l

Farm Security and Safety in Spring: Protecting People, Machinery and Momentum

Farm security in spring becomes increasingly important as valuable machinery comes out of storage and workloads intensify. Discover how safety, awareness and insurance support busy farm operations.

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